MADCash

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Our SDGs

Sustainable Development Goals (SDGs)

SDG 5: Gender Equality

MADCash helps women achieve greater financial security by providing the capital, business and financial acumen to grow their micro business. We work to improve the overall economic situation of the family by increasing the income generated by the woman. We started our pilot project in Apr 2020 with only 3 women, and we gave a total of RM3,000 which generated a revenue of RM17K in the first month.This loan came at an opportune time when the ladies had already run out of their personal savings since it was the first lockdown in Malaysia and no businesses could run.

In the following months, we realized that the ladies needed more help in understanding the financials when it comes to pricing their products and most especially of the need to have savings. The rise of domestic violence during the lockdown also highlighted the need to have our menfolk be part of this process so they feel included and become enablers. We are still working on this. The biggest learning so far is how money does not solve all problems, we have to look at all social aspects as well.

SDG 8: Decent Work and Economic Growth

We see that by helping our target beneficiaries build their business, we give them a chance at using entrepreneurship to help their families improve their economic situation. The pilot project gave us the opportunity to receive a grant in Aug 2020 from the US Embassy in KL to run the Academy for Women Entrepreneur which we incorporated into MADCash. The grant allowed us to work with 30 women and we have just gotten funding for Cohort 2 of 50 women for Jun 2021.

We know that giving money alone is not enough, we need to support these ladies in growing their business through a community of women mentors. We supplement the online Academy For Women Entrepreneur content with physical workshops to help localize the content and provide a support and networking platform. We have also been appointed as Changemakers by Bank Islam Malaysia and we have received funds to support another 100 women entrepreneurs.

SDG 11: Sustainable Cities and Communities

We hope to bring greater change to the living and economic conditions of the urban poor. The women we work with are from the group called the B40 (bottom 40 economic group) which means they earn less than USD1K/month to support their families. We know that most have become main breadwinners due to husbands losing their jobs and the average family size is 5 and may include extended family members. When we received the funding from the US Embassy for Cohort 1, we were looking for 30 women to fund but we received 727 applications.

MADCash’s end goal is to create a credit score for the unbanked so that they can get access to bigger capital to grow their business. The current funding landscape from banks in Malaysia require a credit report which these ladies do not have. Our credit score will help unbanked ladies get access to larger funding. We use technology to profile beneficiaries, track their repayment record and monitor their sales growth.

Covid-19 saw the unprecedented hardships faced by women during the lockdown.  Micro entrepreneurs survive on a “day to day” income and rely on that to support their families.  After the lockdowns, micro-entrepreneurs could not reboot since they lack cash flow and have used up their savings during the interim.  They don’t have a credit history or worst still, are blacklisted by traditional financial institutions and have very little access to finance.  MADCash is the right product that went live at the right time.

We are working towards a world where every woman (and man) have access to capital and can choose entrepreneurship when times are tough as a means to support their families.  The philosophy of MADCash – a donation received today helps to fund one woman entrepreneur, and when that woman pays back, it goes to another woman; the donation that keeps on giving.  We track the impact that the donation creates, reducing the culture of handouts and dignity to women.

Sustainable Development Goals (SDGs)

SDG 5: Gender Equality

MADCash helps women achieve greater financial security by providing the capital, business and financial acumen to grow their micro business. We work to improve the overall economic situation of the family by increasing the income generated by the woman. We started our pilot project in Apr 2020 with only 3 women, and we gave a total of RM3,000 which generated a revenue of RM17K in the first month.This loan came at an opportune time when the ladies had already run out of their personal savings since it was the first lockdown in Malaysia and no businesses could run.

In the following months, we realized that the ladies needed more help in understanding the financials when it comes to pricing their products and most especially of the need to have savings. The rise of domestic violence during the lockdown also highlighted the need to have our menfolk be part of this process so they feel included and become enablers. We are still working on this. The biggest learning so far is how money does not solve all problems, we have to look at all social aspects as well.

SDG 8: Decent Work and Economic Growth

We see that by helping our target beneficiaries build their business, we give them a chance at using entrepreneurship to help their families improve their economic situation. The pilot project gave us the opportunity to receive a grant in Aug 2020 from the US Embassy in KL to run the Academy for Women Entrepreneur which we incorporated into MADCash. The grant allowed us to work with 30 women and we have just gotten funding for Cohort 2 of 50 women for Jun 2021.

We know that giving money alone is not enough, we need to support these ladies in growing their business through a community of women mentors. We supplement the online Academy For Women Entrepreneur content with physical workshops to help localize the content and provide a support and networking platform. We have also been appointed as Changemakers by Bank Islam Malaysia and we have received funds to support another 100 women entrepreneurs.

SDG 11: Sustainable Cities and Communities

We hope to bring greater change to the living and economic conditions of the urban poor. The women we work with are from the group called the B40 (bottom 40 economic group) which means they earn less than USD1K/month to support their families. We know that most have become main breadwinners due to husbands losing their jobs and the average family size is 5 and may include extended family members. When we received the funding from the US Embassy for Cohort 1, we were looking for 30 women to fund but we received 727 applications.

MADCash’s end goal is to create a credit score for the unbanked so that they can get access to bigger capital to grow their business. The current funding landscape from banks in Malaysia require a credit report which these ladies do not have. Our credit score will help unbanked ladies get access to larger funding. We use technology to profile beneficiaries, track their repayment record and monitor their sales growth.

Covid-19 saw the unprecedented hardships faced by women during the lockdown.  Micro entrepreneurs survive on a “day to day” income and rely on that to support their families.  After the lockdowns, micro-entrepreneurs could not reboot since they lack cash flow and have used up their savings during the interim.  They don’t have a credit history or worst still, are blacklisted by traditional financial institutions and have very little access to finance.  MADCash is the right product that went live at the right time.

We are working towards a world where every woman (and man) have access to capital and can choose entrepreneurship when times are tough as a means to support their families.  The philosophy of MADCash – a donation received today helps to fund one woman entrepreneur, and when that woman pays back, it goes to another woman; the donation that keeps on giving.  We track the impact that the donation creates, reducing the culture of handouts and dignity to women.
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